Jordan M. Ellis

📍 Chicago, IL | 📞 (312) 555-0198 | ✉️ jordan.ellis@email.com

🔗 linkedin.com/in/jordanmellis
 | portfolio.jordanellis.com

Professional Summary

Dynamic and data-driven Senior Marketing Manager with over a decade of experience leading digital marketing and brand growth initiatives across B2B and B2C sectors. Proven success in developing high-impact campaigns, optimizing marketing ROI, and managing multi-channel strategies to drive measurable business growth. Adept at building and mentoring teams that deliver creative, revenue-driven results aligned with company objectives.

Core Skills

Digital Strategy & Brand Positioning

SEO / SEM / PPC Campaigns

Google Analytics & Data Interpretation

CRM & Marketing Automation (HubSpot, Salesforce)

Budget Management & ROI Optimization

Team Leadership & Cross-Functional Collaboration

Market Research & Competitor Analysis

Content Development & Performance Marketing

Conversion Rate Optimization (CRO)

Client & Stakeholder Relationship Management

Professional Experience

Senior Marketing Manager
BrightWave Digital Agency – Chicago, IL
Jan 2020 – Present

Spearheaded digital marketing campaigns that increased qualified lead generation by 150% year-over-year.

Directed a $3M annual budget, optimizing spend across paid search, social, and content channels to achieve a 40% ROI improvement.

Led rebranding strategy for 5 enterprise clients, resulting in average engagement lift of 65%.

Implemented new marketing automation workflows, reducing manual reporting time by 30%.

Mentored a team of 8 marketers, fostering data literacy and campaign innovation.

Marketing Manager
EverGrowth Technologies – Chicago, IL
Jun 2015 – Dec 2019

Developed and executed digital marketing plans that contributed to $12M in new annual revenue.

Managed SEO and content strategy that improved organic search traffic by 220% within 18 months.

Introduced performance dashboards in Google Data Studio, aligning marketing KPIs with sales objectives.

Partnered with product and design teams to launch new digital assets and messaging for 3 SaaS products.

Digital Marketing Specialist
NorthPoint Media – Chicago, IL
May 2012 – May 2015

Optimized paid search campaigns achieving average CTR of 6.5% and reducing CPC by 18%.

Produced targeted email campaigns with open rates exceeding 35%.

Supported analytics and reporting processes to improve strategic planning and client satisfaction.

Education

Bachelor of Arts in Marketing
University of Illinois at Urbana-Champaign — Graduated 2012

Certifications

Google Ads Search Certification — Google, 2024

HubSpot Inbound Marketing Certification — HubSpot Academy, 2023

Google Analytics 4 (GA4) Advanced Certification — Coursera, 2023

Additional Information

Languages: English (Native), Spanish (Conversational)

Volunteer Work: Marketing Advisor — Chicago StartUp Mentorship Program

Projects: Led cross-functional team to design data-driven content strategy adopted company-wide

✅ Summary:
This resume is modern, keyword-optimized, and ATS-friendly, structured to emphasize measurable achievements, leadership, and tools aligned with a Senior Marketing Manager role in the digital marketing industry.